When you’re looking for a job in Charlotte, North Carolina, having a well-developed online career brand can make landing a coveted position easier. When you carefully craft an online career brand, you have a valuable resource for showcasing your passion, expertise, and experience to hiring managers, allowing them to learn more than they could by simply viewing your resume.
Plus, it also gives hiring managers and recruiters a way to find you. If they are searching online for candidates with attributes like yours, they may land on your profile and reach out, giving you a chance to learn about additional opportunities you may otherwise miss.
If you are ready to create a winning online career brand, here are three steps to get you started.
1. Get on LinkedIn
When it comes to social media, LinkedIn is the essential platform for professionals from all walks of life. The site is designed with career-minded individuals in mind, so it provides you with ample opportunities to start building your online career brand.
Plus, it gives you additional space to add skills and discuss your experience beyond what will fit on your resume. You can even highlight aspects of your personality, making it easier for hiring managers to assess cultural fit when considering you for a role.
As you fill out your profile, make sure to use nearly every available section. Additionally, strive to quantify the information whenever possible, especially your accomplishments.
2. Use Other Social Media Options
If you want to increase the reach of your brand, then you need to use multiple social media platforms. Facebook can be an excellent one as long as you are willing to forgo it as a personal platform in favor of using it to represent yourself as a professional.
Twitter can be another excellent resource, especially since you can have separate personal and professional profiles. It gives you a place to connect and interact with companies and other professionals, allowing you to join in on conversations that can help establish you as an expert in your field.
If you are in a creative field, then it’s also worth exploring Instagram. Since the platform is highly visual, it’s a great place to showcase your work and interact with other businesses or professionals in creative industries.
YouTube and niches message boards, like StackExchange, can also be valuable, as long as they relate to your career.
3. Embrace Blogging
When you want to establish yourself as a subject-matter expert, blogging can be a great vehicle for doing just that. Whether you start your own website or embrace the posting options on LinkedIn and Facebook, create posts that establish your expertise in your field as a means of enhancing your online career brand.
Make sure the content is completely unique and allows you to express your perspective as a professional. Display your knowledge openly by providing insights or tips that give value to potential readers, including hiring managers and recruiters. Additionally, strive to craft your voice, ensuring your pieces “sound” cohesive. And, if you have a chance, consider submitting a guest post to an authoritative site in your field, as this can further cement your reputation as an expert.
Are you looking for a job in Charlotte?
By following the three steps above, you can be well on your way to creating a valuable online career brand. If you’d like more tips, the professionals at TRC Staffing Services In Charlotte can help. Contact us to speak with one of our knowledgeable team members today and see how our career branding expertise can benefit you. You can also explore local jobs and apply here.