When you run a business in Columbia, South Carolina, it’s easy to become focused on the bottom line when you need to make decisions or choose a course of action. After all, profitability is typically a priority.
However, it’s also essential to keep an eye on how your actions are perceived. Ultimately, every company leader is being watched by their employees. The situation is not unlike being under Friday Night Lights when an entire crowd is focused on the players on the field and not the other people sitting in the stands.
By operating your business with the understanding that you are always being watched, you can effectively manage your reputation and company morale. If you aren’t sure how to get started, here are some tips.
How Do You Up Your Business Game
Employee Perception and Decisions
While certain hard choices may be unavoidable, understanding how a decision will be perceived by your staff is critical if you want to manage employee perception. Consider what action is or will be taken and how various workers are likely to react to the news.
For example, an upcoming long period of mandatory overtime may lead to frustration, anger, and resentment. The decision impacts their work-life balance and might make managing their family or personal obligations more challenging, if not impossible.
It’s the same scenario as when football fans watching a game begin to shout at the team after a bad play. Even though they weren’t involved in the decision, they have an emotional stake in the outcome of the game. And your employees have an emotional stake in what happens at the company.
Even if a hard decision is unavoidable, by considering how your employees will perceive the news, you can take steps to manage the situation. For instance, you can include a clear end date or offer additional incentives to offset the inconvenience. You should also thoroughly explain why the decision was made, shedding light on why you made that choice.
Employee Perception of Daily Activities
You also need to take into account how workers view you as you go about your daily activities. Often, employees look to leaders to gauge what is and isn’t acceptable in the workplace, and any disconnect between your actions and what is expected of them can cause morale to plummet.
For instance, if you require them to perform over time but you only work for eight hours a day, there are going to be hard feelings. Similarly, if you openly use company resources for personal activities, but they are banned from doing the same, this can create an “us vs. them” mentality that can harm your company’s culture.
In contrast, if you pull additional hours along side them and follow the same rules that they need to, you can earn their respect. It shows that you are in this together, and that can improve morale.
Are you hiring?
Ultimately, it’s always best to assume that an employee sees everything you do and has an opinion about each decision you make, and to use that knowledge as you navigate managing your business. If you would like to learn more, the professionals at TRC Staffing Services can help. Contact us to speak with a member of our knowledgeable team today and see how our expertise can benefit you.