By definition, perception is a way of regarding, understanding or interpreting something; in other words, a mental impression. Perception often truly is reality, especially when it comes to perceptions of people, aka, reputations.
Maintaining a good reputation is hard work – much harder than losing one. And, you can never afford to slip up when it comes to keeping your reputation flawless, especially when you enter the job market.
The Importance of Reputation Management
Your reputation goes hand in hand with your personal brand – what others use to assign you relevance and value.
- A brand is an emotional connection. Your personal brand sets the expectation of the experience of working with you. On your resume, online, on social media and in any personal contacts you make, reputation management is vitally important.
Create a Powerful Reputation
To build a powerful personal brand, begin by paying close attention to how you show up in every touch point, from your online posts to how you engage with others at networking events and the way you handle job interviews. How do you want to be perceived in these situations? What do you want people to think and believe about you?
Reputation management differentiates you from other job seekers, attracts opportunities to you, and enables you to get recognition for your accomplishments.
Online Reputation Management
Potential employers will check you out online – thoroughly. According to conservative estimates, about three-quarters of recruiters use social networking sites to research job candidates. Of these, 57 percent have found content that caused them not to hire someone.
- Pay careful attention to whatever is associated with your name in search engine results. Do whatever you can to positively impact what is visible, especially the first page of search results.
- More than 90 percent of employers use Google. It is by far the most popular search engine. To optimize your Google search presence, use the right keywords in your social profiles, especially LinkedIn and Facebook.
- Use LinkedIn to your advantage. LinkedIn is credible with Google, Bing and other search engines and is the leading site for hiring managers. Make it the starting point and foundation for your personal online reputation management. Claim your “professional name” on LinkedIn and use it everywhere in your job search.
The experienced search consultants at TRC Professional Solutions can help you to maximize your personal brand and strengthen your reputation in the eyes of recruiters and employers – whether through your resume and LinkedIn profile, your overall online presence, or your networking, interviewing and other job search skills. Read our related posts or contact us today to learn more.